Why Do I Need Fundraising Software?

2010-01-11 12:58:00

It's a fair question.  Why does my campaign need to spend our hard-earned money every month on fundraising software?   Increased Efficiency Resources on campaigns are often scarce, and dedicated fundraising software helps your campaign make the most out of the available resources (time, energy and money). Think of your fundraising operation as a large machine.  Each "action" of the machine requires time, energy and sometimes money.  Again, all of these are scarce and should be conserved when possible.  Fundraising software reduces the time and energy (and sometimes money) required to complete each fundraising machine task.  It, in effect, reduces the friction necessary for your fundraising machine to operate. In practical terms, here are some "fundraising machine" tasks your campaign might be doing and how fundraising software can improve their effectiveness Researching donor hist More